Evaluation- What have you learned from your audience feedback?

After creating my teaser trailer my media class (aged 17-18, my target audience) gave me a lot of feedback towards my product. A lot of the feedback would be very helpful if i was to make another media product, or improve this one.

A lot of the feedback i received surrounding my teaser trailer was very positive, with a lot of people saying they thought it was clear what the trailer was about. There were also a lot of suggestions saying ways in which I could improve the product, a lot of people said they thought the start scene was quite dull, as not much was going on and it was just a character doing things you would do in morning getting ready for the day ahead. This was meant to be done for effect so that it completely contrasted with the later shots, I personally thought like my feedback that it wasn't shot effectively enough and it didn't look like it went with the rest of the trailer, so it probably did look a bit 'odd' and out of place. Another concern was that a large amount of the people i asked for feedback from said they thought the ending was strong, or shocking enough. I had hoped when making my trailer the whole thing would be a build up to the big shock ending, yet again i agreed with my audience and did feel that it wasn't that scary and probably wasn't shot and edited well enough.

I asked twenty people for feedback from my product, and all of them are also doing a media course so their views would be constructive and they would know what they're talking about. 19 of them did say they found my trailer entertaining which is very positive for me. But i have had a lot of feedback giving me counstruvtive criticsm on things that i could perhaps change. These views from my peers have helped my alot, and if i was to edit my product further or make a new one i would make alot of changes:

• When filming my product i think it would be a lot more helpful if i was to use stronger equipment to help with some of the tougher shots, to therefore make my product look alot smoother and more effective. I think this would help with ending and the start scenes.
• When editing my product i think my final cut pro knowledge was not strong enough and i sometimes struggled to do some of the harder effects that could of made my product look alot more proffesional and even helped make the trailer scarier and more shocking.
• If i was filming again i would film alot more footage, as when i made mine i only filmed a limited amount of footage, and if i had more i could of made the trailer slightly longer which would of helped with the narrative.
• From my audience a lot of them said they thought the trailer should of maybe had a voiceover to make it seem more like a trailer, i also think this would of worked well to announce the dates of the film and made it seem more proffesional.

I also got the 20 people who looked at my teaser trailer to look at my ancillary tasks so i could get any feedback on them. I was very happy that everyone who looked at my magazine cover were really impressed. There were alot of comments on the strength of the editing on how the main character looked very scary, and people said they thought that it actually looked like a real, proffesional made magazine cover. This is very positive feedback, i was happy with the product aswell so i probably wouldn't change anything. However there was a bit more criticism towards my film poster. Although alot of people liked it, some people thought it was a bit too dark, and not enough was going on. I can see where they are coming from and if i was to spend some more time on my poster i probably would edit it further:

• I would add more text as at the minute there is just a title, a date and the credits at the bottom of the page. I would add some quotes from magazines and newspapers with ratings of the film.
• There was a lot of blank space on the poster which did make it look a little bit plain. To fix this I would make the main image larger so that it stould out more.
• A few complaints were made about the font of the title as a couple of people said they couldnt make out what it said. The H and the U in the hunted title did like quite similar so i would probably use a new font.