These two posters where used for the 2004 release of Dawn of the Dead. Personally i think the poster on the right hand side is a more effective poster; at first glance it gives a clear idea of what sort of film it is advertising. The figure on the poster is looking very aggressive and unhuman as if there is something wrong with blood dripping from his mouth, this look isn't necessarily saying he's a zombie but it gives the audience the idea that this film is maybe scary and features the character or something to do with the character. The poster has a very modern look about it as the the photo of the character is high quality and it looks sleek against the white background. Contrasted with the poster on the left it is not very similar; the silhouettes of the crowd of people instantly stand out, but you don't notice untill closer inspection that these figures are supposed to be zombies. A film poster may only be seen by a person for a couple of seconds as they may be walking past it, so i don't think too much attention to detail is important. The colours used are quite dark which contrasts with the other poster as it is very bright, the brighter colours stand out alot more than the darker colours which again don't help the poster. I think this poster is meant as more of a art piece for people to see who are interested in the film whereas i think the poster on the right would be more effective to advertise the film.